The Dial Corp: Zout
2008 ReBrand 100 Winners > notable
Industry: Household Products/Supplies - Below: Before Image, Rebrand Image, Summary, Credits
Summary: Industry Setting/Challenge: - In an industry where consumers are often faced with a sea of five to ten different skus in the same category, Zout stain remover came to Fisher Design looking for a way to make their packaging stand out. Zout challenged Fisher Design with developing a new graphic design that was both attention-grabbing and communicated a message of efficacy. Strategy/Result: - In addition to new graphics, a new bottle color was also chosen for Zout. Consumer testing ultimately showed that red was viewed as more eye-catching than the current blue or purple bottle. Through the visual content and language of the packaging, Fisher Design created a product that elevated the presence of Zout by developing a dynamic shelf presence through graphic treatment. Credits: Client: The Dial Corp: Zout - www.zout.com Design Manager: Nancy Miller Brand Strategist/Designer: Fisher Design - www.fisherdesign.com Account Manager: Deborah Stevenson Design Lead: Hiro Watanabe Production Lead: Sherri Rahe Creative Director: William Dickson [back] |
