Curtins Consulting
2008 REBRAND 100 Winners > notable
Industry: Consulting Services/Engineering Services - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting/Challenge - Curtins Consulting is a UK based firm of civil and structural engineering consultants. They wanted a unique positioning and a powerful brand to help them stand out in a crowded sector. Strategy - After an extensive consultation we defined a new positioning, summarised as ‘we manage straightforward stuff incredibly well, and incredible stuff in a straightforward way’. The new visual identity uses a straightforward colour palette of reds, black, taupe and unexpected imagery and icons to create a modern and highly distinctive brand, in a sector where the colour blue and images of completed building projects predominate. Result - A highly pragmatic communications platform reinforces their focus on specialist knowledge coupled with a creative approach across a range of high impact communication pieces both on and off-line. Credits: Client: Curtins Consulting - www.curtinsconsulting.com Brand Strategist/Designer: Radley Yeldar - www.ry.com Brand Consultant: Rebecca Price Account Director: Martin Skeet Creative Director: Andrew Gorman Designer: Damien Nowell [back] |
