Organic Motion
2008 REBRAND 100 Winners > merit
Industry: Film/Imaging - Below: Before Image, Rebrand Images, Summary, Credits
Summary: Industry Setting - Organic Motion has created a unique markerless motion capture system that enables computers to capture accurate human motion data in real time. Challenge - They hired Method to develop a comprehensive brand system that communicates the value and reach of their breakthrough technology. Their original brand no longer reflected the company’s overall value proposition, nor spoke to the more evolved and segmented audiences that Organic Motion could benefit. Strategy - We created a new identity mark, business papers, brochures, product family name, and website aimed to appeal to Organic Motion’s target audiences: animation and film companies, medical and imaging practitioners, research facilities, and sports analysts. Through carefully layering and juxtaposition of transparent layers, and photography emphasizing energetic movement, the designs both attract viewers and communicates the ability of the technology to free motion capture from its usual constraints. Result - Debuted at Siggraph 2007, the system was well received by potential customers who had been following Organic Motion, helping to generate a sense that the company was growing rapidly and had “come of age.” Credits: Client: Organic Motion - www.organicmotion.com Brand Strategists/Designers: Method - www.method.com Account Manager: Michael Keany Project Manager: Stefanie Yeager Project Manager: Bridget McDonough Art Director: Milena Sadee Designer: Baykal Askar Designer: Josh Butler Designer: Christina Von Dugen Senior User Experience Designer: Phi-Hon Ha Developer: Christian Omania Developer: Karl Norling Developer: Christopher Berry Flash Programmer: Austin Hunter [back] |
