Breakfast for Learning
2008 ReBrand 100 Winners > merit
Industry: Institutions/Non Profit - Below: Before Image, Rebrand Images, Summary, Credits
Summary: Industry Setting - Breakfast for Learning (BFL) is the premier organization in Canada for funding and supporting school nourishment programs. The organization brings together public, private and volunteer sectors to ensure that every child in Canada attends school well nourished and ready to learn. Challenge - Like all non-profit organization, BFL works tirelessly for every fundraising dollar raised. This dedication to the cause demands that they rely heavily on their provincially located, volunteer-based offices, resulting in a diluted and fragmented visual identity. The new brand had to connect with two very disparate but equally important groups — individual & corporate sponsors who support BFL and children who use the programs. Strategy/Result - A dynamic, flexible and turn-key identity was developed for consistent application by all BFL satellite offices. At once, playful and sophisticated, the new “atomic apple” logo works as the foundation of the visual identity, setting the tone for updated corporate materials such as stationery, corporate folder, annual report and website. The new brand identity helps focus BFL positioning and places them as the leader among similar organizations vying for support. Credits: Client: Breakfast for Learning - www.breakfastforlearning.ca Brand Strategists/Designers: Zync Communications - www.zync.ca Brand Strategy: Brad Breininger Creative Director: Marko Zonta Art Director: Mike Kasperski Designers: Mike Kasperski, Clare Chow, Shawn Lambino, Annie Navaleza-Paradis Project Manager: Colette Morgan [back] |
