| Barb Budarick
Barb Budarick Vice President Customer Programs and Communications BMO Bank of Montreal 
Barb Budarick is a senior branding, marketing and communications executive, with over 20 years of industry experience. In her current role as Vice President of Customer Programs and Communications, Barb is responsible for building and delivering marketing programs, offers, and communications to drive traffic and customer loyalty for the Canadian retail bank. Prior to this, Barb was Vice President of Brand Strategy and Development for BMO Financial Group. She focused on developing the BMO brand in Canada and the Harris brand in the U.S., and oversaw both customer and employee research. She was responsible for synthesizing key market insights, developing the enterprise marketing direction and aligning the execution of key internal and external initiatives to enhance the overall customer experience that brought the brands to life. Barb has been with BMO since 1997. Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified financial services organization. With total assets of $298 billion at October 31, 2005 and more than 34,000 employees, BMO provides a broad range of retail banking, wealth management and investment banking products and solutions. Prior to joining BMO, Barb worked in a variety of leading companies including Imperial Oil (Esso), Moore Corporation, and Livingston International. She has held senior roles across a number of functions including Marketing Planning, Public Relations, Corporate Communications, Advertising, Research and National Account Management. Barb is a P.Eng. and has a Bachelor of Applied Science in Systems Design Engineering. www.bmo.com [ back ] |
