laga
2008 ReBrand 100 Winners > distinctionIndustry: Design Services - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting/Challenge - While we've designed identities and branding for over 60 years, designing a identity for ourselves was not so easy. With a name like Lipson Alport Glass & Associates, we were being mistaken for a law firm or glass company; the name change to laga was a no-brainer. Strategy/Result - The new visual identity had to be fresh, simple, and memorable; our bold new color palette and dynamic icon ("the pulse") allowed us to stand apart from the crowd and inject a fresh new perspective. Credits: Client: Laga (now known as brandimage) - www.brand-image.com Brand Strategist/Designer: Laga (now know as brandimage) - www.brand-image.com Art Director - John Foley Designers - Shane Jallick, Kevin Wimmer [back] |
