Grow
2008 REBRAND 100 Winners > distinctionIndustry: Agriculture/Gardening - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting - Bonita Springs, FL and the surrounding areas are absolutely saturated with lawn care providers. In the midst of the clutter, and in the shadow of national lawn care giant TruGreen ChemLawn, this small, family-owned business needed to stand out. Challenge - Portray the unique personality and expertise of Kaulbars Lawn Care in a flooded market. Strategy - The Kaulbars crew was clearly not your average lawn care company. The owner was a licensed horticulturist. They invested in the education of their entire staff – down to helping pay for English classes for their Hispanic workers. So we built an identity around the internal culture of bettering themselves and each other that stemmed from the literal result of their services. Result - “The overwhelming response to the Grow logo and identity has been outstanding! Everyone we have worked with in marketing is very excited and anxious to promote the idea of Grow. We receive phone calls when the trucks are spotted with the logo. People just love it! Grow is prospering in their new identity, proving true to their name.” – Grow’s Marketing Coordinator Oh, and since the rebrand, they’ve experienced a 26% increase in revenue. Credits: Client: Grow - www.joingrow.com Brand Strategist/Designer: The Brains on Fire Team- www.brainsonfire.com [back] |
