Brown's Brewing Company
2008 ReBrand 100 Winners > best of awardsIndustry: Beer, Wine, Spirits - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting - Brown's Brewing Company (Troy, NY) handcrafts some of the finest ales and lagers in the world (a statement backed up by the brewery's multiple wins at prestigious, global competitions). Challenge - When Garry Brown - founder and president of the brewery - decided to begin distribution of his products beyond the confines of his brewpub, he understood that it takes more than a fine product; it takes a strong brand identity, a compelling message and exceptional design as well. He asked id29 to provide him with those assets and a new name for his craft brewing operation. Strategy - Ultimately, the company was named Brown’s Brewing Company after Garry. From a brand identity standpoint, it was critical for the brand to reflect the rich heritage of brewing and the hard working, blue-collar values that serve as its founder’s guideposts. The logo, overarching design aesthetic, messaging, marketing communications, package design and environmental design we developed addresses those guideposts and puts a contemporary spin on them as well. Result - Brown's has begun regional distribution of its products (Pale Ale, Oatmeal Stout and IPA). It's going so well that they're planning on introducing their ESB to the Northeast market as well. Credits: Client: Brown's Brewing Company - www.brownsbrewing.com Brand Strategist/Designer: id29 - www.id29.com Design Director: Doug Bartow, id29 Creative Director: Michael Fallone, id29 Illustrator: John MacDonald Illustrator: Kevin Clark [back] |
