Blake Dawson
2008 ReBrand 100 Winners > best of awardsIndustry: Legal/Accounting/Professional Services - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting - Blake Dawson is a leading Australian law firm operating internationally in a market where most law firms speak the same sober corporate language. Challenge - The firm wanted to stand out both for its excellence at law and for its distinctive personality. Strategy - Principals created a new brand strategy, which centred around the theme “Excellence with Rapport”, a stand out look and feel that featured the simple but humorous cartoons of New York Cartoonist Charles Barsotti. Result - The new brand was launched in November 2007 and has been recognised by peers and competitors as a breakthrough in the sector. Credits: Client: Blake Dawson - www.blakedawson.com Brand Strategist/Designer: Principals - www.principals.com.au Creative Director: Simon Wright Lead Designer: Sarah Beresford Account Manager: Seema Moodley, Claudia Marvin Account Director: Claudia Marvin Print Production: Dean Varndell Strategy: Sandy Belford, Wayde Bull Client Position/Name: Cat Wirth [back] |
