| Unilever R&D Center
2007 REBRAND 100 Winners > merit
Industry: Personal Care
Component Rebrand
Country Base: UK and The Netherlands
Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - A manufacturer of leading consumer products unfolded a re-branding campaign focused on a new mission statement, which reads, in part: “Unilever’s mission is to add vitality to life.”
Challenge - Design workspaces at a new Research and Development center, and related buildings, to reflect the mission’s spirit and foster increased collaborative creativity.
Strategy
• Increase brand recognition using innovative displays
• Use office space to encourage idea sharing and create a dynamic atmosphere
• Position the global company as one family
• Connect consumers and employees to brands
Result
• Brand and culture are reinforced
• Spaces promote team building and reflect “vitality”
• Design promotes core company values
• Positive feedback
• Enhanced employee motivation
Layout, furniture and graphics enhance the company mission. Open spaces motivate collaboration. Informal meeting spaces, promoting new ways of interacting, are furnished with comfortable seating, broken up by bright movable privacy screens. A bright, vibrant color scheme creates an energetic, dynamic environment.
Greeting all visitors is a technology wall showing changing, global images of Unilever brands and consumers. A 25-icon mobile, representing all facets of Unilever’s business and brands, hangs from a stairwell engaging visitors and employees. Bold wall graphics with company icons help create dynamic spaces and reinforce brand and culture.
Credits:
Client: Unilever Home and Personal Care - www.unilever.com
Brand Strategists/Designers: Antinozzi Associates Architecture and Interiors - www.antinozzi.com
Photography: Steve Lakatos
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