| Siegel + Gale, LLC
2007 ReBrand 100 Winners > merit
Industry: Consulting Services - Below: Before Image, Rebrand Images, Summary, Credits
Summary:
Industry Setting - We have built, reconstructed, and created new brands from old. We call some of what we do simplification. But there is nothing simplistic or simple-minded to it. We are the originator and leading company in bringing simplicity and clarity to business communications.
Challenge/Strategy - Our quest was to do for ourselves what we do and have done for our various clients over the years so many times over. Getting to the core of what we do is often too much for even the committed brand evangelist.
We needed to clarify our essence and thought process, which can be summed up in three words “simple is smart”. To visualize this we used a system of familiar graphic symbols that distill what we do in the most basic and universal of languages: mathematics.
Result - It speaks to what scientists mean by “elegant” — the least complex, simplest, most economical way to state a solution to a problem. With the aid of our new identity, we are able to familiarize our clients in an easy straightforward manner with our thinking methods and processes. We are now the keepers of an identity that encompasses the power and heart of Siegel+Gale.
Credits:
Client: Siegel + Gale, LLC - www.siegelgale.com
Brand Strategists/Designers: Siegel + Gale - www.siegelgale.com
Creative Director: Anne Swan
Type Designer: Joe Finocchiaro
Designers: Lloyd Blander, Clinton Clark, Jessica Fantz, Dan Johnston, Lana Roulhac
Writer: Alex Kroll
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