|Blackwatch Sola Squeeze
2007 REBRAND 100 Winners > merit
Industry: Beverages - Below: Before Image, Rebrand Images, Summary, Credits
Industry Setting - Sola Squeeze existed solely as a juice/smoothie bar in several locations.
Challenge -Upon new ownership, efforts were begun to develop a fresh brand identity and add a line of retail juice smoothie products that could be sold in stores. In the retail sphere, several brands were already competing for market share.
Strategy/Result - A strong but unique identity and packaging was needed to succeed within this market. Inspired by European design, the solution devised brought smart personality infused with simple elegance to Sola Squeeze's delicious line of 100% Juice Smoothies.
Client: Blackwatch - www.blackwatchllc.com
Brand Strategist/Designer: Bamboo - www.bamboo-design.com
Creative Director: Kathy Soranno
Designer: Aaron Melander
Copywriter: Kate Durkin