Swift Optics Micro/Macroscope
2007 REBRAND 100 Winners > distinction
Industry: Eye Care/Optical - Below: Before Image, Rebrand Images, Summary, Credits
Summary: Industry Setting - For over 80 years Swift Optics has been recognized in the education science market as a successful creator of microscopes. In recent years, encroaching competitors began to introduce and sell low quality and low cost microscopes, prompting Swift to reevaluate its product line. Challenge - To develop a compact, durable, highly portable classroom microscope through innovative design that would appeal to teachers and their students with features that would dramatically differentiate it from the rest. Strategy - Swift Optics broke away from the conventional microscope design form by enhancing its field-portability with an ergonomic integrated handle and by creating user-friendly dimensions to improve the feel of the microscope’s key device controls. Ideal for the classroom and fieldwork, Swift Optic’s Micro/Macro Microscope offers: • Two microscopes in one • Magnification range of 5X to 400X • Optically clear drop-in collection containers • Drop-in stage plate with attached condenser housing • Rechargeable power source • LED illumination • “Infinity Corrected” objective lenses • A versatile base design with sturdy tri-pod legs Result - Swift Optics’ dramatic design departure from its previous microscopes allowed them to successfully introduce a revolutionary product that offers an incredible optical range paired with a sleek, cool design. Credits: Client: Swift Optics - www.swiftoptics.com Brand Strategist/Designer: Item Group - www.itemnpd.com Principal/Project Manager: Aidan Petrie Senior Designer: Dan Nelsen [back] |
