San Francisco Conservatory of Music
2007 REBRAND 100 Winners > distinction
Industry: Educational Institution - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting - The San Francisco Conservatory of Music (SFCM) provides a rigorous program of performance and study with an eye on creating a vibrant musical future for students in today’s modern world. Challenge - As SFCM prepared for a move into the heart of San Francisco’s performing arts community, the school required a new brand identity system to: • Express the Conservatory’s complete name. • Speak to a variety of audiences, including students, donors, local concertgoers, and tourists. • Elegantly support the school’s new “The Future of Music” communications message. Strategy - MetaDesign sought to create ownership of “music” — an audacious goal in a city known for its eclectic musical heritage. The new logotype combines serif and sans serif typefaces, creating an ownable mark that: • Captures the Conservatory’s traditional and modern influences. • Resembles the facade of the school’s new building. • Juxtaposes unfinished letterforms with complete letterforms as a metaphor for learning. • Creates a sense of emergence that supports “The Future of Music.” Result - The unique expression of SFCM combines with the logotype to create a progressive, memorable identity that sets the school apart from other conservatories and art schools around the world. Credits: Client: San Francisco Conservatory of Music - www.sfcm.org Brand Strategist/Designer: MetaDesign - www.metadesign.com Creative Director: Brett Wickens Designer: Inese Silina [back] |
