WLIW Public Television
2006 ReBrand 100 Winners > meritIndustry: Communications/Media - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - To design an on-air image for WLIW that would fit within the public station’s budgetary constraints, be aesthetically versatile enough to work for the wide variety of WLIW programs, and be modern and sleek looking, but not in a way that would be quickly outdated (the design may have to last for decades.) Strategy - The strategy was to create a simple motion graphic device that would be applicable to all navigational elements – menus, promos, bumpers, etc. – that could be incorporated into WLIW content. In addition, a unique color palette was implemented as a simple, yet inexpensive way to set the image of the network apart without having expensive bells and whistles. Result - With a unique color palette and simple gliding graphics, the WLIW New York public television identity system is an understated set of building blocks that can be endlessly recombined for fresh graphic results. Credits: Client: WLIW Public Television - www.wliw.org President and General Manager: Terrel Cass Vice President of Marketing and Communications: Laura Savini Art Director: Kelly Brower Creative Firm: Trollbäck + Company - www.trollback.com Creative Directors: Jakob Trollbäck, Joe Wright Art Director: Todd Neale Designer: Justin Meredith Producer: Sarah Cole Executive Producer: Elizabeth Kiehner [back] |
