Unilever - Dove
2006 ReBrand 100 Winners > meritIndustry: Cosmetics/Toiletries - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - To make its mark as a women’s total beauty brand, redefining the global Dove identity from primarily bar soap to a full line of beauty and skin care products, Unilever asked Raison Pure to work with them to create the new global Dove image. The challenge was to create an image that could reach across cultural and geographic boundaries to speak to all women. Strategy/Result - The Dove brand has been an icon that has communicated gentleness, simplicity, softness and cleanliness for many years. The new logo and Dove lock-up had to be used across all categories, using the Dove as a universal symbol of beauty. To support the brand philosophy, the Dove graphics had to be “beautifully uncomplicated”, simple yet elegant, with sensuous elements. The result is that the challenge set out for the project was achieved. Credits: Client: Unilever/Dove - www.unilever.com Senior Design Manager: Matthew Okin Design Firm: Raison Pure International Inc. - www.raisonpure.com Creative Director: Laurent Hainaut Account Manager: Kathryn Castle Designer: Sarit Rosen Designer: Allen Gaoiran Designer: John Paul Doyle Production: Marty Hamilton Production: Linda Tseng [back] |
