Picatinny Credit Union
2006 ReBrand 100 Winners > meritIndustry: Financial Services - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge - Position and brand a federal credit union preparing for a major charter change that would open membership to the public. Strategy - Spotlight Picatinny’s community-driven, member-focused history and ongoing ability to provide members with the personalized financial services they need on life’s special occasions. Provide Picatinny with a recognizable, welcoming and ownable identity that would resonate with members and prospective members of all ages. Result - The new brand rejuvenated a formerly tired organization, providing a platform to proudly message Picatinny’s unique type of friendly service and ability to offer customers a different type of banking experience. Credits: Client: Picatinny Credit Union - www.picatinnycu.org Creative Firm: Straightline - www.straightlinenyc.com Creative Director: James Hatch Strategists: Anthony Johndrow, Geordie McClelland, Richard Salem Designers: Ivo Waldburger, Merel Matzinger [back] |
