Output Srl
2006 ReBrand 100 Winners > meritIndustry: Events/Entertainment/Sponsors - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - Output is a company that unites creativity, practical skills and technical innovation to translate corporate messages into face to face experiences that motivate and inspire. By understanding it's clients' business objectives and strategy, their conference and events team produce creative, cost-effective solutions that deliver in keeping with their goals. The existing Output logo and stationery no longer represented the leadership and the top quality of the firm. Cacao Design was retained to study and create an image consistent with the company's top quality services for key clients. Strategy/Result - The conferences and events Output creates from leading companies embodies the concept of creating and bringing something to life, as expressed in this statement: "Output discovers the inside of an empty space, and gives it the right exposure." Cacao Design decided to play with the "hole" of that empty space formed by the "O" to make Output immediately recognizable. As a result of this particular design, the new logo and image reference the concept of a technology-forward, quality organization with a "global look". Credits: Client: Output - www.outputweb.it Creative Firm: Cacao Design, Milan - www.cacaodesign.it Printing: Fontegrafica - www.fontegrafica.it [back] |
