New Sourcing
2006 ReBrand 100 Winners > meritIndustry: Architecture/Interiors - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - The objective was to create a new image that would transmit the company's main values, which are "Transparency and Equilibrium", to existing and prospective customers. There was the need to update the existing, monochromatic image to reflect the company's new dynamism and objectivity and its creation of new services and solutions for their customers. Strategy - The original form of the pyramid was retained because of its natural balance. The sides were opened, alluding to the transparency with which the company deals with their customers. The dynamism is conveyed by the elevation of the new identity off the background, which creates the idea of movement. The thinner lettering results in a lighter, more artistic appearance, and the use of a lighter green color reflects a company that is creative, innovative and enterprising. Result - A new work space was created where the institutional green is predominant. That new green contrasts with a darker green, which, in combination with the metallic grey of the aluminum, alludes to hi-tech and innovation. The new common work space includes areas of greater transparency between the company's Management and customer meeting rooms. The rooms contain images of the company's logo, with photos representing the main professional activities placed on sides of the pyramid. Those images also reflect the company's mix of customers and services. This updated brand of an innovative, dynamic company has led to enhanced relationships with existing customers, while positioning the company to attract new customers. Credits: Client: New Sourcing - Dra. Celeste Rosa Creative Firm: A & L Design - www.criacom.pt Creative Director: Mr. Paulo Afonso Senior Designer: Mrs. Celia Charneca Other contributors: Mrs. Palmira Cardoso, Mr. Rogerio Afonso, Mr. Eugenio Barbosa [back] |
