M33
2006 ReBrand 100 Winners > meritIndustry: Transportation/Shipping & Delivery - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - TranSource was an inspired company in a tired industry. They always got pegged as “those shipping guys” when they actually were so much more than the people who got things from point A to point B. Strategy - We wanted to create a name and identity that reflected their superior technology, their forward-thinking people and a phenomenal network. Instead of getting passed on to the “transportation guy,” we wanted them to always be talking to the CEO. Result - Within weeks of launching the new name and identity, M33 – which is a far off galaxy known by its’ three brightest stars – started receiving calls from curious CEOs wanting to know more about this company of professionals. Credits: Client: M33 Integrated Solutions - www.m33integrated.com Client Representatives: Sammy Riddle and Scott Riddle Creative Firm: Brains on Fire - www.brainsonfire.com [back] |
