Kiver Srl
2006 ReBrand 100 Winners > meritIndustry: Musicians/Music/Recording - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - Kiver, a young and dynamic organization, is among the leading Italian companies aggregating and distributing quality musical content for traditional and digital marketing solutions. The main target for this content is the young audience. Kiver assists its clients from diverse industries through all phases of promotional tools realization. Their services span from concept definition to the choice of content, and from the study of the graphics and packaging to production support. The old logo, name, and stationery did not adequately represent the current business and services as well as the complete line of promotional tools invented by Kiver. As a result, Cacao Design was retained to study and devise a new brand image. Strategy/Result - Cacao Design developed the new name, Kiver, that represents "the impossible" for a company that is always conquering new technological and creative challenges. Cacao also devised the new identity and brand image that is more consistent with the current state of the company and its offerings. Credits: Client: Kiver - www.kiver.com Creative Firm: Cacao Design, Milan - www.cacaodesign.it Printing: Fontegrafica - www.fontegrafica.it [back] |
