Holland Engineering
2006 ReBrand 100 Winners > meritIndustry: Business/Professional Services - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - Founded in 1977 to provide West Michigan with engineering and surveying solutions, HEI has since expanded its services to include a pipeline consulting division serving the oil, gas and petrochemical industries throughout the Midwest. With the establishment of a separate division and continual companywide growth, there was a growing need for consistent marketing pieces throughout all of HEI's divisions. Strategy - To create an identity under the HEI umbrella that features two distinct, yet connected, divisions, each speaking to its respective audiences. However, there are times when all divisions will be represented in a single piece, such as the company newsletter and trade show booth and it is also important that all our clients are fully aware of HEI's complete capabilities. Result - The completed rebrand assisted HEI with the establishment of consistent marketing materials that increased name recognition, better communicated with our target markets and facilitated company-wide cross-sell opportunities. Credits: Client: Holland Engineering - www.hollandengineering.com Creative Firm: Orange Square Design - www.orangesquare.com Creative Director: Kristine Merz Designer: Ryan West Website Development: Embolden Design - www.embolden.com [back] |
