Earshot
2006 ReBrand 100 Winners > meritIndustry: Retail Stores - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - The owners of an independent music store wanted to create a new urban area retail store like no other. And build it around new Mix and Burn technology. Strategy - To create an Inspiration Destination. An escape in the middle of the city. And instead of creating a cool atmosphere and trying to shoehorn the technology into it, we wanted to create the store around the technology and let it be the centerpiece. Result - Earshot has become the number one destination for creating downloadable, customized CDs in the Southeast. The industry average from Napster, iTunes and retail stores with mixing capabilities of consumers burning an entire CD (which is more profitable) averages just 5 percent of sales...Earshot is averaging over 25 percent. Credits: Client: Earshot - www.earshot.com Client Representative: Jack Dennis Creative Firm: Brains on Fire - www.brainsonfire.com [back] |
