D'Amico Catering
2006 ReBrand 100 Winners > meritIndustry: Events - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge – D’Amico Catering is the largest, most successful caterer in the Twin Cities. Their existing brand did not reflect their level of success, sophistication or quality. Each venue under the Catering umbrella used its own identity and acted as separate brands. As this system progressed, the D’Amico Catering brand identity became increasingly muddled. The system needed to be pulled together to create one brand for D’Amico catering, with the individual venues offered as product options rather than individual entities. Strategy - We created one cohesive system that relays D’Amico Catering’s attributes of sophistication and professionalism to wedding and corporate event planners and other clients. An elegant and refined design and color system, and printing techniques, such as spot gloss varnishes and embossing, reinforce the message of quality and attention to detail. D’Amico Catering has a long reputation for quality, exquisite presentation and sophistication. Result - The system has helped give D’Amico Catering a cohesive look across all venues, reinforcing the message of quality and sophistication customers expect from beginning to end. Credits: Client: D'Amico Catering - www.damicocatering.com Creative Firm: Bamboo - www.bamboodesign.com Creative Director: Kathy Soranno Designer: Jamie Stearns Copywriter: Kate Durkin [back] |
