| Po Cheung
Po Cheung Managing Director, FutureBrand China 
Po has over eleven years of experience managing branding
and communications assignments in the Asia Pacific region for
multinationals like American Express, as well as clients such
as Swire Pacific, Cathay Pacific, the Lippo Group and Jardine
Matheson.Covering strategic marketing, corporate identity, and communications, her client engagements have included Swire Properties— Festival Walk and Pacific Place, Four Seasons Hotels and Resorts, Regent International Hotels, Jones Lang LaSalle, The Hong Kong Jockey Club, Philips, PrimeCredit, TurboJet, the Social Welfare Department, Mattel, Ion Global (formerly The Web Connection), and AcrossAsia Multimedia (Lippo Group). At FutureBrand, Po has overseen such diverse engagements as the new brand creation for dopod Communication Corp. (Technology), the rebranding of Legend to Lenovo, and refocusing the Swire brand internally and externally in relation to its portfolio of private and public entities. Po is Managing Director of FutureBrand’s fast-growing China offices, responsible for consulting operations, key account and reputation management. [ back ] |
