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Lorrie Copeland Lorrie Copeland
General Manager, Infant/Preschool and Creative Play, Hasbro


listimage Lorrie Copeland is General Manager, Infant/Preschool and Creative Play at Hasbro. In this role, Lorrie directs the strategy, marketing and product development for Playskool, Tonka, Play-Doh and Easy-Bake toys globally.

Ms. Copeland has over 25 years of advertising and marketing experience, working on top brands for global corporations. Before joining Hasbro in 1996, Ms. Browning’s career was focused on the advertising agency side of brand building.

Her introduction to toys came from managing the Hasbro account at Griffin Bacal. Prior to that, Ms. Copeland worked at Ogilvy & Mather in positions of increasing responsibility directing the strategic positioning and creative execution for brands from leading companies such as IBM, Kimberly-Clark and SmithKline Beecham. Ms. Copeland began her career at Geer DuBois as an account executive.

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