Goodwill Industries of Greater Washington
2006 ReBrand 100 Winners > distinctionIndustry: Retail Store/Property Development - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge Create welcoming, bright space Reinforce mission Incorporate existing Goodwill International logo Build community Support employment and training workforce Cost effective Perception of cost increase Security Open space / Good visibility Increase sales / help more people Strategy Focus design Simple, inexpensive design Bring mission to store Four colors / four departments Cost-effective elements (paint, laminate, VCT, signage) Information center at entry : job listings, training info Dressing rooms at center of store reduces shoplifting Round displays create open space, keeps product count high Location of goods: Womens Home Kids Mens Result Strong brand Signage band highlights Goodwills Mission Cost effective construction Use of recycled / reclaimed materials Wow! factor Positive customer feedback Images emphasize people Information center, good display and location for applicants Shoplifting decrease Credits: Client: Goodwill Industries of Greater Washington - www.dcgoodwill.org President and CEO: Catherine Meloy VP of Retail Operations: Gene Ficarra Senior VP of Marketing: Brendan Hurley Director of Retail Operations: Judy Sklar Director of Retail Operations: Steve Painter Executive Assistant: Liz Rienzo Creative Firm: OPX, PLLC - www.opxglobal.com Partner in Charge: Steve Polo Partner in Charge: Barbara Mullenex Project Manager: David Tracz Construction Company: Rand Construction Corp. - www.randcc.com Founder and CEO: Linda Rabbitt Senior Project Manager: David Fletcher Project Manager: Sybil Freedman [back] |
