Free Library of Philadelphia
2006 ReBrand 100 Winners > distinctionIndustry: Educational Institutions and Libraries - Below: Before Images, Rebrand Images, Summary, Credits Summary: First Quadrant is a highly respected investment management firm managing assets of over $20 billion for Fortune 500 companies. Challenge - The Free Library of Philadelphia is embarking on a massive renovation of their Central Library Branch, which will reassert their position as one of the premier public institutions of Philadelphia. Concurrently, the Library engaged us to create a new identity, brand voice, and completely revamped Web site that would dramatically change how the Library interacts with its customers. Strategy - The concept of Free emerged as the simplest, clearest unifying brand idea for the Free Library of Philadelphia. It’s a notion that conveys the liberating power of knowledge and learning in the most relevant and credible terms. It is also a strong reference to the city of Philadelphia, the birthing ground of this country’s declaration as a free society. Result - The Library has enthusiastically embraced the bold new identity and brand voice, launched the ground-breaking new Web site, and is promoting a simpler name for itself: Free. Credits: Client: Free Library of Philadelphia - www.library.phila.gov Creative Firm: Siegel+Gale - www.siegelgale.com Logo and Visual System Executive Creative Director: Howard Belk Creative Director: Steven Rank Designer: Daniel P. Johnston Final Logotype Illustration: Joe Finocchiaro Website Executive Creative Director: Howard Belk Creative Director: Justin Peters Designer: Daniel P. Johnston Information Architect: Siu Chong Project Manager: Jim Justice Project Oversight: Thomas Ordahl [back] |
