First Quadrant
2006 ReBrand 100 Winners > distinctionIndustry: Financial Services - Below: Before Images, Rebrand Images, Summary, Credits Summary: First Quadrant is a highly respected investment management firm managing assets of over $20 billion for Fortune 500 companies. Challenge - When First Quadrant's most recognized and "front facing" partner left the firm, we were hired to reposition and re-brand the firm. This was critical in reevaluating the firm’s value proposition and its communication with clients. The existing materials detracted from the firm’s positioning as a top-flight player speaking to a very sophisticated market. Strategy - Working with a respected financial services research firm we developed a messaging platform. Based on this new positioning, we created a new logo, a visual language, collateral, and an entirely revamped and redesigned website. In addition, we helped to maximize the roll-out with internal and external audiences. Result - Armed with much more sophisticated communication tools, the firm has embarked on a broad outreach campaign. Rather than losing any key clients in the management change, business has flourished. Credits: Client: First Quadrant - www.firstquadrant.com Creative Firm: KBDA - www.kbda.com Creative Director: Kim Baer Project Director: Jill Vacarra Graphic Designers: Allison Bloss, Keith Knueven, Robin Wisser Web Programmer: Jamie Cavanaugh Copywriter: Debra Levine Illustrator: Dean Proudfoot [back] |
