Baylor University
2006 ReBrand 100 Winners > distinctionIndustry: Educational Institutions and Libraries - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - In order to attract top-ranked high school students beyond the Texas border, Baylor University needed to shatter the misperception that it was just a small, private, Baptist university located in Waco, Texas. Strategy - Use an integrated advertising campaign to communicate the following: - Baylor is a top-ranked university - Baylor has proven that academic excellence and active Christian faith are strengthened by one another - A true education happens both in and out of the classroom The creative presents the student’s perspective on how Baylor provides a community environment and education that truly are above and beyond any other major university. Result - 2005 freshman class: - Largest ever in history of university - Highest ever average SAT score 2006 freshman class: - As of August 2005, applications are up 300 percent versus August 2004 Credits: Client: Baylor University - www.baylor.edu Creative Firm: Kolar Advertising & Marketing - www.kolaradvertising.com Creative Director: David Henke Associate Creative Director/Writer: Dave Pernell Associate Creative Director/Art Direction: Cindy Kemble Senior Writer: Bud Hasert Art Directors: Craig Mikes, Justin Esquivel, John McNeal Interactive Team: Jason Lara, Larry Lane Production Team: Chris Matthews, Cadyn Harrison Broadcast Producer: Michelle Canning Photographer: Darren Carroll Photography Production Company: Synthetic Pictures Executive Producer: Justin Corsbie Director: Richard Kooris [back] |
