Autodesk
2006 ReBrand 100 Winners > distinctionIndustry: Software - Below: Before Images, Rebrand Images, Summary, Credits    Summary: Challenge - After providing computer-assisted design tools for over 20 years, Autodesk was faced with a branding challenge: they were primarily known for a single product — AutoCAD. Autodesk serves five distinct vertical industries with offerings that have matured into full solutions that potentially change how their customers serve their markets and manage their design businesses. It was a business necessity that people know who Autodesk is and what they bring to the table. Strategy - The rebrand required tight collaboration between Autodesk marketing and design teams and Method. The goal was to bring the brand promise “Ideas Realized” to life at every customer touch point for the global company. Result - There is tremendous enthusiasm for the new brand throughout Autodesk and with customers. The new identity tells the larger story of Autodesk in a way that is meaningful across all market segments. Credits: Client: Autodesk - www.autodesk.com Client Team: Senior Designer: Alain Bolduc Senior Designer: Peter Peterson Art Director: Andrew Loesel Art Director: Thomas Schneider Creative Director: Maurice Conti Project Sponsor: Shane Brentham Branding Consultant: Method - www.method.com Chief Executive Officer: Kevin Farnham Managing Director: Patrick Newbery Design Director: Michael Lemme Design Director: Robert Murdock Senior Designer: Bruce Bell Senior Designer: Milena Sadee Designer: Baykal Askar Form Studios: Programmer: Johan Sjostrand Contractors and Freelancers Designer: Jane Brown Designer: Vander McClain Designer: Hizam Haron Designer: Gabriella Rosse Photo Editor: Marin Levinson Project Managerr: Camilia Bravo Project Manager: Jennifer Cronin [back] |
