360 Neuro Muscular Therapy
2006 ReBrand 100 Winners > distinctionIndustry: Healthcare - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - When is a person not a person? When you are self-employed, sometimes it's better to use a moniker versus using your name. But that's a challenge when the work you do is truly personal. Katie Adams is a vivacious massage therapist that came to Schwadesign, asking for advice on rebranding her bodywork practice. The challenge was to project an image of depth and capacity, while keeping it personal. Strategy - Ideas of uninhibited movement were our guide while developing the identity. We created a rosette logomark that depicts an all-encompassing view of neuro muscular therapy—a way of illustrating massage as integrative treatment. It also allows sub-brands to grow from it in the future. Integrated services applied to the work process included: business consulting, marketing strategy, research, rebranding and naming, tagline, identity design and collateral (business cards, gift certificates, letterhead, mailing labels, notepad, intake forms), tshirts, signage. Result - Katie feels like she's come full circle after 10+ years of practice. What initially began as a rebrand project became more robust as business and marketing consulting services were thoughtfully added to the mix. We helped her grow from being a solo-practioner to hiring staff and increasing service offerings. Credits: Client: Katie Adams, 360 Neuro Muscular Therapy - www.360nmt.com Creative Firm: Schwadesign - www.schwadesign.com Project Team: Brand Strategy, Research, Design, Extension: Josh Silverman, Matt Welch Marketing Strategy and Consulting: Keith Hopper Naming and tagline: Kristen Paulson, Jim Woodard Website development: Janell Francois [back] |
