The Prostate Cancer Foundation
2006 REBRAND 100 Winners > best of awardsIndustry: Institutional/Non-Profit - Below: Before Image, Rebrand Images, Summary, Credits
Summary: Challenge - With new leadership and an aggressive plan to increase visibility, outreach and fundraising, KBDA was hired to develop a new identity, and an entire branding platform to launch the Foundation’s new name. There were many factors to consider: a lack of public awareness, men’s reluctance to discuss the disease, the positioning of competing prostate cancer organizations and the importance of fostering relationships with research facilities, pharmaceutical companies and government funding organizations in the search for the cure. Strategy - Based on research, and key input from a dedicated Board, we developed a new logo, a coordinated visual language, a suite of new outreach publications and an entirely revamped and redesigned website. Result - PCF has expanded its donor base by 35% in the last year alone. Key partners such as Yahoo!, ebay, Safeway and Hugo Boss have joined in to run national fundraising and awareness campaigns. In addition, high net worth donors have expressed that they were attracted to the organization because the PCF materials made such a strong impression. Credits: Client: The Prostate Cancer Foundation - www.prostatecancerfoundation.org Creative Firm: KBDA - www.kbda.com Creative Director: Kim Baer Project Director: Jill Vacarra Graphic Designers: Allison Bloss, Keith Knueven Web Programmer: Jamie Cavanaugh [back] |
