Swiss Life
2006 REBRAND 100 Winners > best of awardsIndustry: Financial Services/Insurance - Below: Before Image, Rebrand Images, Summary, Credits   Summary: Challenge - Swiss Life is a leading international life insurance company. The group was founded in 1857 and is one of Switzerland's most trusted financial brands. After a turbulent phase and the definition of a new strategy in 2002, Swiss Life initiated a corporate identity process. Strategy - The goal was to strengthen the position in the European life insurance market by integrating six national brands, which previously operated independently. As a visible sign of strategic reorientation, an international umbrella brand with a common name and visual appearance was established. Result - The new brand links Swiss Life's tradition with its new positioning. The color red and the Swiss cross refer to the insurer's roots. Three lines symbolize the main lifelines on the human palm and emphasise that Swiss Life is committed to people throughout their lives. Credits: Client: Swiss Life - www.swisslife.com Head of Group Communication: Andreas Hildenbrand Head of Corporate Marketing: Corinne Pellerin Branding Firm: MetaDesign - www.metadesign.ch Managing Director: Bruno Schmidt, MetaDesign Zurich Creative Director: Andre Stauffer, MetaDesign Zurich Brand Consultant: Isabel Cerliani, MetaDesign Zurich [back] |
