| DeSilva + Phillips
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - DeSilva & Phillips is an investment bank specializing in media and information technology. Gaining marketshare but faced with increased competition, the company realized its materials didn't match the level of service and the value it provides to clients. Strategy - Ideas On Purpose used awareness studies and research to identify the key messages that would resonate with audiences. Those messages and the impressive track record of the firm were leveraged to reinforce the company's services and offerings. Result - Since the rebranding effort, D&P has closed over $500,000,000 in deals, and elicited a direct response from their nearest competitor, who had previously ignored them.. Credits: Client: DeSilva & Phillips - www.desilvaandphillips.com Creative Firm: Ideas. (On Purpose) - www.ideasonpurpose.com [back] |
