| Creative Edge Parties
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Industry branding traditions: dreary photographs of food, attractive waiters, and dark rooms overcrowded with people and flowers. Strategy - The approach was to elevate Creative Edge Parties above their competitors in every way possible: testimonials from famous restaurant chefs instead of clients, an exquisite customized proposal instead of a folder with press clippings, trucks that stop people in the streets and a tag line that not only captures the company's spirit, but dismisses the competition. Result - In the few months that this new brand has been in the market place, it has won Creative Edge Parties a significant increase in business. Credits: Client : Creative Edge Parties - www.creativeedgeparties.com Carla Ruben, President and Co-Owner Creative Firm : Heller Communications - www.hellercommunications.com Creative Director and Writer: Cheryl Heller Art Director: Karina Hadida Interactive Firm : Todd Vanderlin Interactive Design - www.toddvanderlin.com Web Designer: Todd Vanderlin [back] |
