| Competitive Power Ventures (CPV)
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Due to economic turmoil in the power development industry, CPV refocused -- transitioning from a power development company into consultants advising lenders left with power assets in default. Strategy - While targeting a select group of banks and investors, Ideas On Purpose leveraged the experience of the CPV team, their proven track record and their personal commitment to create the brand expression. That brand expression reinforced CPV's ability to advise and execute across a full spectrum of situations. Result - CPV now regularly competes with consultancies in its sector. It is no longer viewed solely as a development company and has been successfully repositioned. Credits: Client: Competitive Power Ventures (CPV) - www.cpv.com Creative Firm: Ideas. (On Purpose) - www.ideasonpurpose.com [back] |
