| CommonHealth
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - CommonHealth, a WPP company, is a network of highly specialized healthcare marketing companies with a mission to be the best healthcare communications resource in the world. To do that, CommonHealth had to align its companies and create a true network where teams of responsive and talented people—collaborating with and for the client—accelerate a brand’s entry into the market through inspiring marketing communications. Strategy - Enterprise IG worked with CommonHealth to articulate a common brand promise—Collaborative Velocity—which each company would share. To express this dynamic brand promise, our team created a kinetic symbol that literally moves from company to company. Result - The visual language and system expresses the intelligent energy and talent of CommonHealth people. Credits: Client: CommonHealth - www.commonhealth.com Creative Firm: Enterprise IG, US - www.enterpriseigny.com Design Director: Atoussa Ghanbarzadeh Design Director: Dennis Thomas [back] |
