| Cabot Corporation
2005 ReBrand 100: merit
Order of information below: No before image for online showcase, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Formerly located in Boston's financial district Cabot Corporation, the 118-year old specialty chemicals manufacturer, decided to move away from traditional office design to an image more closely aligned with the company's manufacturing roots. Strategy - The goal was to create an egalitarian culture and offer employees the tools they needed to do their respective jobs. Where artwork could have hung in public spaces, graphic displays have been created to tell the story of the corporation and its products. Result - The final product created an environment that makes a bold, confident statement using color, architectural forms and exposed structure as the design vocabulary. Credits: Client : Cabot Corporation - www.cabot-corp.com Creative Firm/Architect : Sasaki Associates, Inc. - www.sasaki.com Michael Bourque, Principal-in-Charge Robert Michel, Project Designer Louminda Torbett, Project Manager Eric Lambiaso, Project Architect Michele Pins Boshar, Interior Designer Brian Pearce, Graphic Designer [back] |
