| Bacou-Dalloz/Uvex
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Three companies merged in 2001 to form Bacou-Dalloz. Within safety eyewear, the premium brand was Uvex, but its look was dated and sales were flat. Strategy - The rebranding refined and refreshed the Uvex leadership brand message, and clarified the brand’s distinct value proposition and positioning in the marketplace. The old “Uvex – beats everything in sight” tagline was contemporized with new positioning statements along with a new brand statement of innovation, and updated design and color palette. Result - Since its rebranding launch in June 2004, Uvex sales are up nearly 10% and will deliver the first growth year in three years. Credits: Client: Uvex, a Bacou-Dalloz brand - www.bacou-dalloz.com Creative Firm: The Boston Group - www.thebostongroup.com Brand Managers: Anne Chambers and Pam Nelson [back] |
