| Avamar Technologies, Inc.
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Avamar Technologies, Inc. was a young organization that needed to clearly convey their unique point of difference in the highly competitive data backup and restore industry. The company had developed a new approach to backup and restore – a disk-based solution – that could easily outperform the competition. Strategy - To address this challenge, a unified brand identity was created to maximize Avamar’s marketing investments and establish bold new positioning around The New Way to Back-Up and Restore. Result - Today, Avamar is a recognized player in the backup and restore industry, their solutions are performing well against competitive offerings, and the company is quickly building momentum. Credits : Client : Avamar Technologies, Inc. - www.avamar.com Creative Firm : MossWarner - www.mosswarner.com Creative Director : Jack Fearing Communications Strategist : Bob Smithers Project Manager : Marcy Kalina [back] |
