| Tony Spaeth
Tony Spaeth
CEO, Tony Spaeth/Identity
Tony Spaeth is CEO of Tony Spaeth/Identity and is an internationally recognized expert in the use of identity as a tool in marketing and managing. Recent clients have included Caterpillar, Commonfund, Dow Jones, Eastman Chemical, Engelhard, Footstar, Flowserve, JP Morgan, Malden Mills, Orbital Sciences and Sony Corporation. A veteran of both the Lippincott & Margulies and Anspach Grossman Portugal firms, Tony established his current practice as an independent identity advisor in 1990. He serves companies directly or teams with communications and graphic design firms. He studied architecture at Princeton University and received his Masters in Business Administration from Harvard. Tony has lectured for Harvard Business School and Design Management audiences. He has written on identity matters for Adweek, Design Management Review, the Conference Board’s Across the Board magazine and maintains www.identityworks.com as a resource for students of identity.
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