| Lee Phenner
Lee Phenner
VP, Brand and Content Strategist, Hill, Holiday
Lee Phenner is a vice president at Hill, Holliday, where, as a member of the Design group, she specializes in corporate and brand identity development and information design. At Hill, Holliday and previously with Fitch, Lee has helped to shape several successful, award-winning identity programs in high technology, business-to-business, and consumer goods and services. As a strategist, Lee facilitates brand positioning and implementation; as an information designer/writer, she develops the tone of voice, information hierarchies, messaging and content that distinguish a brand and foster competitive advantage. In addition, she specializes in corporate and product naming. Clients have included Fleet, CVS/pharmacy, GE, Nortel Networks, Fidelity Investments, John Hancock, Thermo Electron Corporation, Cognos, Coleman, Gerber Childrenswear, Rykä, and Kärna Technology's Razer. Lee holds a B.A. in English and an M.F.A. in creative writing, with emphases in poetry and screenwriting. She also served as the general editor of Careers in Television, Cable, Video and Multimedia, Fourth Edition, Facts on File, 1999.
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