| Vanderbilt University
2005 REBRAND 100 > distinction
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits 
Summary: Challenge - Over four decades, Vanderbilt University had developed what Chancellor Gordon Gee termed "a confusing accretion of symbols, logos and marks," hindering Vanderbilt's efforts for growth. The brand needed to reflect Vanderbilt's values to the world outside its campus, and provide a unified image for its varied schools, colleges, and programs. Strategy - The new identity reinterprets two symbols long associated with Vanderbilt: the oak leaf (strength and steadfastness), and the acorn (seed of knowledge). Result - The brand's success was defined by Chancellor Gee as, "Conveying the values and attributes that distinguish the Vanderbilt brand as one of excellence and leadership in higher education teaching, research, and service." Credits : Client : Vanderbilt University- www.vanderbilt.edu Creative Firm : Malcolm Grear Designers - www.mgrear.com back |
