| Trinity Repertory Company
2005 ReBrand 100: distinction
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Challenge - The Company wanted to invigorate its public image, making "Trinity Rep" a household name, and to transform theatre-going into an accessible activity and viable business. Strategy - A complete visual identity system would effectively communicate Trinity's lively, multifaceted character to a more culturally and economically diverse audience. The symbol integrates the letter form "T" (Theatre/Trinity) with the "mask," a symbol long associated with drama. The symbol, used whole or in parts, can convey different personalities without losing its connection to the overall identity. Result - The brand, through all communications, media, signs, and donor recognition, has played a pivotal role in Trinity's growth: expanding programming, new offices, rehearsal spaces, and the Pell-Chaffee Performance Center. Credits : Client : Trinity Repertory Company - www.trinityrep.com Creative Firm : Malcom Grear Designers - www.mgrear.com back |
