| Shinsei Bank, Ltd
2005 ReBrand 100: distinction
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - To re-establish its market position, the new owners of a previously failed bank sought assistance in creating a new branded environment. Strategy - A "Banking with Style" concept was developed to facilitate product value and customer satisfaction- a concept unique to the Japanese banking industry. This branding initiative was rolled out in all existing branches. The concept's complete incorporation into the bank's business from its physical environment to collateral to its philosophy and culture, provided a single, consistent voice to the public. Result - As a result, a recent survey shows the bank is now the second most recognized brand in Japan. Credits : Client : Shinsei Bank, Ltd. - www.shinseibank.com Creative Firm : RTKL/ID8 - www.rtkl.com Project Director : Paul Jacob 111 VP In-Charge US, Scott Kilbourn Tokyo Office Project Manager/Designer : Shin Tsukahara, Tokyo Office Key Team Members : Designer : Anthony Hsu Project Designer, Architecture : Arnel Costa Project Designer : Cheri Devlin, ID8 Project Designer : Amy Owen, ID8 Branding Interior Design Consultant : Susan Martinson Designer, Renderings : Rey Carrasco Architect : Rod Glasgow Designer : Neil Eilmus Project Manager : Dave Schmitz Designer : Young Yi Architect : Lito Ducut Designer : Steve Kelley Designer : Sang Do Lim back |
