2005 REBRAND 100 Best of Award Winner - Kerryfresh - Rebrand by Enterprise IG Dublin (Brand Union)

Kerryfresh 2005 REBRAND 100 > best of awards
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits

Summary:

Challenge - Strong economic growth led to changing consumer behavior and spending, resulting in a change in eating occasions.

Strategy - To develop a single food service brand for Kerry Food Service, Kerry Connect, Gourmet to Go and Deli Products under the Kerryfresh name, identity and communications. Existing strengths leveraged were that the Kerry name offers provenance and endorses Kerry Group, the food company.

Result - The results met organizational objectives:

Increased brand recognition by business customers
15% sales increase since launch of new brand
Increased motivation amongst Kerryfresh employees
Aligning delivery of food service with food you can trust

Credits :

Client : Kerry Foods - www.kerrygroup.com
Managing Director Brands Ireland, Kerry Foods : Mike Doyle
Food Service Manager Convenience Ireland, Kerry Foods : Denis Kelly
Marketing Manager Kerryfresh : Eoghan Crawford

Creative Firm : Enterprise IG Dublin - www.enterpriseig.ie
Brand Consultant : Peter Kruseman, Enterprise IG Dublin
Creative Director : Steve Payne, Enterprise IG Dublin
Designer : Wes Trumble, Enterprise IG Dublin
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