| Harter
2005 ReBrand 100: best of awards
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - In 2001, The Moderns were retained by contract furniture company Harter to direct a complete evolution of their 71 year-old brand. Strategy - Prior to revamping all of Harter's products, materials, textile programs, showrooms, messaging and marketing materials, The Moderns used its in-house team of researchers and strategists to develop a holistic brand platform that would respond to the changing nature of the workplace and redefine Harter as a multilateral solutions provider. Result - The result was a whole new look and feel, and more importantly, a revitalized way of doing business. By articulating its understanding of what we call the "Work-Life Universe," Harter has found a new life in the A&D community. Credits : Client : Harter (a Jami Inc. company) - www.harter.com Creative Firm : The Moderns - www.themoderns.com Executive Creative Director and Brand Strategist : Janine James Design Director : Kevin Szell Writers : Kelly Harrell and Allison Smith Designers : Adriana Alcala, Rusty Clifton, Matthew Goodrich, Sara Mears, Akiko Mineshima, Mark Pederson, Smitha Srinivasan and Valerie Zuluaga Photographers : David Sawyer, Dylan Cross and Bilyana Dimitrova [back] |
