| Assurant, Inc.
2005 ReBrand 100: best of awards
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Fortis, an integrated financial services provider, decided to rename its North American operations Assurant and take the company public. Assurant needed a system that would help its subsidiaries retain their independence while increasing brand strength and awareness. Strategy - The new logo features a loosely woven design that captures Assurant's ability to integrate a trio of strengths: risk management expertise, administrative systems, and distribution relationships. The wordmark echoes the logo's shape, giving the identity a unique synergy, while a vibrant color palette brings it to life. Result - Combining the symbol with individual subsidiary names gives each business flexibility without sacrificing brand cohesion. Credits : Client : Assurant, Inc. - www.assurant.com Creative Firm : Carbone Smolan Agency - www.carbonesmolan.com Principals in Charge : Ken Carbone, Leslie Smolan Project Director : Catherine Goodman Design Director : Justin Peters Designer : Dominick Ricci Photographer : Andy Spreitzer |
