| Alzheimer's Association
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2005 ReBrand 100: best of awards
Order of information below: Before Image, After Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - More than twenty years ago, the Alzheimer's Association declared war on Alzheimer's disease. Now the world's largest private funding source for Alzheimer's research, the organization is known primarily for its network of voluntary caregivers. Strategy - With a much-loved but outdated logo that represented only the care related programs, the Alzheimer's Association commissioned Studio/lab to develop and champion a comprehensive brand identity program that would more clearly depict its dual mission of research and support. Result - The solution has helped reposition the brand as a sophisticated authority in the eyes of donors, researchers, and the public. Credits : Client : Alzheimer's Association - www.alz.org Creative Firm : Studio/lab - www.studiolab.com [back] |
